As a well-known domestic hotpot chain brand, Haidilao celebrated its 30th anniversary in 2024. It customized 38,000 Dupont Paper Bags  this time for anniversary event gifts and in-store consumption gifts. As a brand with "service" as its core competitiveness, it has high requirements for the design sense (fitting the anniversary theme), quality (reflecting brand grade), and delivery certainty (matching the event schedule) of peripheral materials, requiring reliable partners to support event implementation.

Customize 38,000  Dupont Paper Bags  integrating "30th anniversary" elements as a carrier for interaction between the brand and consumers. Due to the fixed event time, the entire process from sampling to delivery must be completed within 30 days. Meanwhile, the concept of "gratitude for companionship" of the anniversary must be conveyed through design and quality.

High demand for sampling iteration: The client has refined requirements for design details (such as logo presentation and layout of anniversary elements), requiring over 10 sampling modifications to optimize the scheme.

Delivery cycle constraints: 30 days need to cover the entire process of "sampling confirmation + mass production + quality inspection and delivery", requiring precise control of each link's rhythm.
Brand adaptability requirements: The canvas bag design must fit Haidilao's brand visual system (such as red tone, warm style) and integrate exclusive 30th anniversary elements to avoid style deviation.

Establishment of cooperation trust: The client needs to conduct an on-site factory visit (from Shanghai) to evaluate the production environment, capacity, and quality control system.|

High-frequency sampling response: A special design team was established to adjust the design scheme in real-time according to client feedback (such as optimizing logo embroidery craft and adjusting the proportion of anniversary patterns). Each modified sample was completed within 24 hours, and the final scheme was confirmed after 10 iterations.

Precise cycle control: The 30-day cycle was disassembled into "15 days for sampling confirmation + 12 days for mass production + 3 days for quality inspection and delivery". A dedicated production line in the 5,000-square-meter factory was activated, with a daily production capacity of 3,000 units, and buffer time was reserved to deal with emergencies.

Brand tone integration: Extract Haidilao's core visual elements (standard red, brand font), design 3 schemes combined with the 30th anniversary theme, and provide fabric texture samples (such as 16oz canvas) for selection to ensure the finished product is consistent with the brand style.

On-site visit cooperation: Factory qualifications, capacity reports, and past cases were sorted out in advance. During the client's visit, the production workshop (including sewing area and quality inspection area) and quality control processes were fully displayed, sampling techniques were demonstrated on-site, and production questions were answered.|